Celebrating A First In The History Of GTT Homes!
I hope you had a great 4th of July with your family and friends!
Today we are celebrating our FIRST best 1/2 of the year in the history of GTT Homes! We have had the most closings in the first 6 months of a year to date...150 homes closed so far, to be exact. This is extremely important to me considering there was a time when I had a dream of closing 100 total homes in a year.
Since that dream, I have decided to grow the team which in turn allows us to acquire and service more clients. This process not only comes with A LOT of growing pains, but also a lot of learning how to "do without." What do I mean by that? Let me give you an example...when growing a business, the rule of thumb is most companies should spend about 10% of gross revenue on their advertising and marketing. For the past 3-4 years, I have been gradually increasing that to where I am currently putting roughly 20% of gross revenue back into marketing. The reason why I do this is to help the team. If people on my team have a money problem, that means that I have a money problem. So, I have to be willing to invest in their futures to get them more business. Sometimes this can put a huge strain on cash flow. It can be very stressful to look at bank accounts knowing that financial obligations are approaching and being unsure when we are going to collect money to cover them that hasn't already been designated elsewhere.
At the end of the day, this has been a great first 1/2 of the year and I wouldn't trade anything in the world for what we have accomplished together as a team so far. I will likely continue to put back 20% og gross earnings into marketing so that everyone on our team can have a better future. As scary as 20% is, I have witnessed how powerful it is and the difference it makes. We are extremely committed to becoming the number one team in this market and beyond.
I would love for you to follow along with us on our journey to get there!